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THE PRINTING TEAM PRESENTS
JUN
13
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Kenneth Ghazi
The Way I See It
 

Every day on his way home from school, a young boy stops into a local barbershop to say hello. As he enters the shop, the barber whispers to his customer, "This is the most foolish kid I've ever met. Watch this while I prove it to you…"

The barber puts a one dollar bill in one hand, and a five dollar bill in the other, then calls the boy over and asks, "Which do you want, son?" The boy takes the one dollar bill and skips away with a big smile. "What did I tell you?" said the barber to his customer. "We play this game every day, and that kid never seems to learn!"

As the customer is leaving the barbershop, he sees the same young boy coming out of the ice cream store next door. "Hey, kiddo! May I ask you a question? Why did you take one dollar instead of five dollars?" The boy licked his ice cream cone and replied, "Because the day I take the five dollar bill, the game is over!"

Here's the way I see it: Being underestimated is one of the biggest competitive advantages you can have. Embrace it. If you'd like help creating print materials that will impress your competition, give us a call today!

Remember to Follow Us:


>>> www.facebook.com/PrintingTeamCA

>>> www.twitter.com/PrintingTeamCA

>>> www.linkedin.com/company/the-printing-team

P.S.  Referrals are the lifeblood of our business.  If you have a friend, or business associate who can benefit from our expert marketing products, service and experience, please contact me.   I promise to treat them with respect and the highest level of integrity.  Your referrals are the greatest compliment that I can receive, so please don't keep me a secret! 

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Idea of the Week
5 Ways to Toot Your Own Horn
ONE, TWO, THREE, LOOK AT ME!

With the rise of email and digital marketing, you might be under the impression that print promotions are "dead," but nothing could be further from the truth. Reach your interested customers who are staggering under the weight of spam emails and poorly-targeted digital advertising with an impactful and beautifully designed print promotion.

Rules of the Road

Whether you're looking for a quick response to a particular promotion or your goal is to build interest over time with advertising, these key design rules will ensure that your message has the desired impact for your next project.

Repetition, Repetition, Repetition Sending out just one mailing piece will not provide you with the results that you would like. Instead, design a series of staggered, targeted promotions.

Make an Impact There's no need for subtlety in advertising. Insert a clear call to action, or next step, for your customers within the design.

Black and Red Promotional Pieces

Types of Promotions

No matter the promotion type, execution is critical. Poorly-presented type or design could ruin an otherwise clever idea -- taking it from eye-popping to eye-rolling in a moment. Below are five common promotion design types depending on your goal:

Self-Promotion

Is your business the best at what it does? Say so! Create a booklet that details your specific offerings or a simple postcard that drives people to a web-based landing page or to give you a call.

Brag Promotions

Brag promotions are the ideal way of letting your audience know that you've done something impressive. Win an award recently or get recognized within your community? Create a brag promotion as part of a larger project and include messaging about how the award will benefit your customers.

Blue Brochure

Capabilities Promotions

Want to let your clients know how many options you have available at their fingertips? Capabilities promotions are a great way to explain the breadth or depth of services that you offer.

Invitations

Let your customers know you have a special event coming up soon. Host an open house, a business gala, or a community fundraiser, and use a creatively designed and printed invitation to spread the word.

"Just Because"

There is never a bad time to say "Thanks" or celebrate a special occasion. Send a printed and well-designed note to your customers for corporate anniversaries, holidays, or after a large order.

Ready to design and create print promotions and advertising that makes people take action? Give us a call, and we'll help you craft the perfect promotional piece that will get you noticed!

See more great ideas like this!
Click here to visit the The Printing Team - Ideas Collection.
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MARKETING
Marketing Tip
The Power of Facebook Apps
A GREAT WAY TO CUSTOMIZE AND ENHANCE YOUR BUSINESS PAGE

Facebook apps are a great way to customize and enhance your business page. While there are an endless variety of Facebook apps available, here are a few of the most popular Facebook app options: 

  • If you are a MailChimp user, you can integrate Mailchimp with your Facebook page to grow your email list and share your campaigns.

  • Pagemodo enables you to create custom tabs for your Facebook page, such as creating a welcome page, offering coupons, or featuring your products. 

  • Polldaddy allows you to run surveys, quizzes, and polls through your Facebook page, with results available in your Polldaddy dashboard. 

  • LiveChat offers an integration for your Facebook Page so that you can easily chat with your customers while they are using Facebook.

  • The YouTube Tab displays your latest YouTube channels' videos in a tab on your Facebook Page.

  • Heyo allows you to easily create contests and campaigns for Facebook with customizable templates.

  • Facebook Shop enables you to sell products directly on your Facebook page and allows customers to go through the complete checkout process without ever leaving Facebook.

  • Livestream allows you to stream live videos from your Facebook Page in real time and track their performance.

  • Page Yourself allows you to customize, drag, and drop elements on your Facebook Pages, so it looks similar to your blog.

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Uncommon Product
Report Covers
A POLISHED, FINISHING TOUCH

If you're looking for a great way to add a polished, finishing touch to important business reports, custom-printed report covers are a great solution! In addition to serving as a professional branding tool, report covers provide document organization and privacy. 

Report covers are available in a variety of sizes and shapes, with many custom options available, including custom pocket folders, document pouches, foil stamping, and much more. 

If you'd like help creating the perfect report cover for your upcoming project, our creative team would love to help. Give us a call today!

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TECH
Tech Tip
7 Ways to Screenshot in Windows 10
ADDITIONAL WAYS TO SCREENSHOT

While anyone can take a screenshot by pressing the Print Screen (prt sc) button, did you know that Windows 10 offers additional ways to screenshot, which may better suit your needs? Here are a few alternate ways to take screenshots using Windows 10: 

  • Alt + Print Screen captures only the active window. This is a great way to capture only the content you want to show when using multiple monitors with several windows open. 

  • Win + Print Screen not only takes a screenshot of your screen, but it saves it directly to your drive in the Pictures library, in the Screenshots folder, as PNG files. 

  • Win + H not only takes a screenshot of your active app, but it also brings up a sharing panel to easily insert and share the screenshot in other apps, including email. 

  • Win + Volume Down is ideal for tablet users, and will take a screenshot of your entire screen and save it to the Screenshot folder (similar to Win + Print Screen

  • The Snipping Tool provides flexibility to choose what is captured in the screenshot and allows you to make notes on or highlight content using the built-in tools. 

  • To create a Snipping Tool hotkey (keyboard shortcut), navigate to Start > All apps > Windows Accessories, right-click on Snipping Tool entry, click More, and then click Open file location to open Windows Accessories folder. Right-click on Snipping Tool shortcut, click Properties. Under Shortcut tab, click the field next to Shortcut key, and then enter a keyboard shortcut that you would like to use. Note that Windows automatically adds Ctrl + Alt as a prefix, but you can certainly go with something as easy as F7

Our print team can offer you a lot of creative tips when it comes to your important printing projects, too. Remember, other printers may be nearby, but nobody comes close! 

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Fun@Work
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