The Printing Team's e-mail newsletter, Printer@Work, is delivered directly to your inbox. Each issue is filled with tips, ideas, and a few laughs too. We think you'll love it!

Don't miss another issue...subscribe now! Enter your information below to subscribe to Printer@Work, or update your existing subscription.

Subscription information:

First Name
Last Name
Company
E-mail Address
Send graphic-formatted e-mail, as shown below
Send plain-text e-mail
Your e-mail address is safe and secure with us. We will treat it with respect and won’t release your e-mail address to any other parties.

Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to theprintingteam.ca.

THE PRINTING TEAM PRESENTS
MAR
3
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
Message
A Message from Kenneth Ghazi
The Way I See It
 

Five frogs are sitting on a lily pad. Then one decides to jump off. How many are left?

Many people will automatically assume the answer is “four,” however, this is not a math test. Instead, it is a life problem. The correct answer is “five.”

While one frog may have made the decision to jump, the necessary action (to jump) is still missing. And so, all five frogs are still sitting there on the lily pad.

Here’s the way I see it: Actions speak louder than words. Be the frog who not only decides to jump off the lily pad but then actually jumps.

 

****************************************************

See our full line up of

PROMOTIONAL PRODUCTS at 

https://www.ThePromoTeam.ca

****************************************************

MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
Idea
Idea of the Week
How to Stand Out in a 3-Second World

440-phone.jpg

In our information-saturated generation, there are over 60 billion messages shared on digital platforms each day. The average person is exposed to between 4,000 and 10,000 ads daily.

Whether you’re promoting a brand, a service, or yourself, you need a communication tool that packages your message in a concise, riveting way. That’s why marketing Hook Points are essential.

Understanding Your Customers

Want to build a following or generate big profits?

In this micro-attention age, you’ll need a Hook Point that taps into the problems that keep your prospects awake at night. A Hook Point is different than general branding. Instead, it’s the bait that lures people to bite (that is, to pay attention to what your brand offers).

You can’t take a person someplace unless you start where they’re at. To create your Hook Point, work hard to understand your key customers. Ask questions like:

  • How can I solve my audience’s specific pain point or problem?
  • What is an outcome this audience has been seeking that they’ve yet to find?
  • What ideas or themes intrigue my primary prospects?

Now use this consumer-focused angle to craft a succinct, attention-grabbing catchphrase. Here are some examples:

  • “The scariest movie of all time is a true story” (The Blair Witch Project)
  • “No late fees” (Netflix)
  • “Elon Musk made the Cybertruck ugly on purpose – and it’s the smartest thing he’s ever done” (Tesla)

440-brand.jpg

Crafting Your Hook Point

After you define what makes your product unique and relevant, work through some of these steps to craft your Hook Point:

  1. Choose one distinct selling point to attract attention
  2. Highlight why this makes you completely different than others in your field
  3. Develop a brief, attention-grabbing phrase (using as few words as possible)
  4. Emphasize scarcity, exclusivity, or the possibility of loss
  5. Break your information into bite-size, manageable, actionable chunks
  6. Surprise people with an unexpected angle (like Tesla’s Cybertruck example)
  7. Present familiar concepts in an original way (like Geico’s money-saving Hook Point: “So easy a caveman can do it!”)
  8. Craft a phrase that briefly describes the essence of your identity (like the Harley tagline, “The Great American Freedom Machine”)

Make Complicated Information Clear and Accessible

Building a solid Hook Point is a process that includes creativity, testing, and refining.

Brainstorm more variations than you think possible – from 50 to 100 options. Stretching your creative capacity will help you come up with better ideas and sharper content. Making this information bite-sized and compelling will fuel brand awareness and growth.

See more great ideas like this!
Click here to visit the The Printing Team - Ideas Collection.
MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
MARKETING
Marketing Tip
Forget-Me-Not Marketing
STAY IN FRONT OF YOUR AUDIENCE

Just because a customer buys from you once or twice doesn’t mean they will immediately think of you or remember your business again. Here are a few creative ways to stay in front of your audience:

  • Create a drip marketing campaign across multiple channels. Remember that awareness is based on repetition, so keep it coming.

  • Use consistent branding and messaging. Everything from your print literature to social marketing should have consistent messaging and a similar look and feel.

  • Be useful. Provide knowledgeable tips, tricks, and other relative industry information that will leave your audience asking for more.

  • Create a customer loyalty program to reward visitors for repeat purchases.

  • Strengthen your relationship with your customers by sending birthday cards, holiday greetings, and newsletters.

  • Educate your audience about why your products are better, faster, etc. Consider creating a comparison chart that will help clarify how your business stands apart.

  • Show appreciation by sending thank you notes with coupons that are too good to ignore, such as “use this coupon anytime during June to receive 50% off any one item!”

  • Invite your audience to open house celebrations, hands-on training, or exclusive customer appreciation events.

  • Offer helpful reminders, such as reorder forms or reminder emails, to order additional supplies before items run out.

If you’d like help creating marketing materials to boost your front of mind awareness, give us a call today!

MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
PRODUCT
Uncommon Product
Rally Support with Custom Campaign Printing
BUILD NAME RECOGNITION AND GET VOTERS TO THE POLLS

Custom printed campaign materials are a great way to build name recognition and get voters to the polls.

We’d love to be your campaign printing headquarters, and we have endless creative ideas to help get your message out to the voters with high quality, professional campaign marketing materials.

Our team will work with your budget to help you create a cost-effective campaign that gets noticed and remembered. Here are a few examples of popular campaign marketing materials: door hangers, yard signs, banners, posters, stickers, brochures, postcards, business cards, custom envelopes, and other stationery.

We know that security is a critical piece of campaign marketing. When you trust our print shop with your important projects, you can rest assured your content, as well as any mailing lists you provide, will stay private and secure.

Our print professionals are here to answer any of your questions or help you choose the perfect paper stock for your upcoming campaign. After all, other printers may be nearby, but nobody comes close!

MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
TECH
Tech Tip
Creative Placeholder Text
REPLACE LOREM IPSUM WITH USEFUL TOPIC-BASED WORDS

If you’ve ever created a document using lorem ipsum placeholder text and thought the meaningless, Latin-inspired gibberish was distracting, here is some inspiration you may enjoy.

Designers at the digital agency Boom created a free, easy-to-use text generator that replaces lorem ipsum with useful, topic-based words that you can build in list or paragraph form, and generate in plain text or HTML. For example, if you’re creating a document for a veterinary clinic, you can quickly generate text about dogs.

To generate custom content, it skims Wikipedia pages related to your search, copying-and-pasting information, and reformatting it just for you. While you would never want to claim this text as your own, it’s a fun way to create a layout that looks more realistic at a glance. To give it a try, visit: Boom Online

Or, if you’re looking for creative and humorous text generators, check out: Lorem Ipsum. They offer a variety of options that may appeal to a wide audience, ranging from bacon fans to wannabe pirates and cat lovers alike.

MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
Printer@Work Newsletter is available via e-mail on a free subscription basis.
You can subscribe or unsubscribe at any time. For more information about The Printing Team, visit theprintingteam.ca.
Copyright © 2020 - 2023
The Printing Team, 1255 Crestlawn Drive, Unit 1, Mississauga, Ontario L4W 1A9 905-282-0060