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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
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THE PRINTING TEAM PRESENTS
MAR
3
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Kenneth Ghazi
The Way I See It
 

Five frogs are sitting on a lily pad. Then one decides to jump off. How many are left?

Many people will automatically assume the answer is “four,” however, this is not a math test. Instead, it is a life problem. The correct answer is “five.”

While one frog may have made the decision to jump, the necessary action (to jump) is still missing. And so, all five frogs are still sitting there on the lily pad.

Here’s the way I see it: Actions speak louder than words. Be the frog who not only decides to jump off the lily pad but then actually jumps.

 

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See our full line up of

PROMOTIONAL PRODUCTS at 

https://www.ThePromoTeam.ca

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Idea
Idea of the Week
Bold Simplicity: The Strategic Use of Flat Color in Branding and Advertising
STEPPING FORWARD WITH COLOR CONFIDENCE

In the vast spectrum of design, flat colors stand out for their simplicity and visual impact.

Flat colors are defined as solid, unshaded hues without any gradients or textures, presenting a clean and uniform appearance. This quality allows them to create visual clarity and instantly recognizable branding elements. Opting for one flat color in a design offers an eye-catching modern aesthetic that is highly adaptable across various media.

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Why Flat Color Works

This approach works because it simplifies the design to its core elements, allowing the message to shine.

In a world where consumers are bombarded with information, a focused use of color can help your brand cut through the noise. It's about creating a visual hierarchy where color guides the viewer's eye to what's most important.

Insights from an Iconic Design

Siegfried Odermatt's 1960s series of advertisements for the Neuenburger Versicherungen insurance company provide a timeless lesson in the strategic use of color.

By pairing a single, flat color with black-and-white images, e.g., a grayscale car smashing into the word “Auto” in red, Odermatt emphasized the message with unforgettable visual contrast. These were not just aesthetic choices but strategic moves that illuminated the entire concept. Using a flat color, he turned the headline into a focal point, proving that color can dramatically affect perception and engagement.

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Applying Flat Color in Modern Design

The principles behind Odermatt's effective use of flat color are as relevant today as they were decades ago.

When considering flat colors for your branding or advertising efforts, think about the following:

  • Choosing colors that embody your brand’s personality and message.
  • Using contrast effectively makes your design pop and focuses the viewer's attention.
  • The emotional impact of colors and how they align with the message you want to convey.

Flat color can be particularly powerful in print marketing, where the tactile experience of the material can further enhance the visual impact of the bold hues. 

Stepping Forward with Color Confidence

Leverage the simplicity and boldness of flat colors to make your brand stand out.

By incorporating this technique, you adopt a time-tested strategy emphasizing clarity, focus, and emotional resonance. Start with understanding the message you wish to convey, and let flat color be the medium that boldly delivers it to the world.

See more great ideas like this!
Click here to visit the The Printing Team - Ideas Collection.
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MARKETING
Marketing Tip
Forget-Me-Not Marketing
STAY IN FRONT OF YOUR AUDIENCE

Just because a customer buys from you once or twice doesn’t mean they will immediately think of you or remember your business again. Here are a few creative ways to stay in front of your audience:

  • Create a drip marketing campaign across multiple channels. Remember that awareness is based on repetition, so keep it coming.

  • Use consistent branding and messaging. Everything from your print literature to social marketing should have consistent messaging and a similar look and feel.

  • Be useful. Provide knowledgeable tips, tricks, and other relative industry information that will leave your audience asking for more.

  • Create a customer loyalty program to reward visitors for repeat purchases.

  • Strengthen your relationship with your customers by sending birthday cards, holiday greetings, and newsletters.

  • Educate your audience about why your products are better, faster, etc. Consider creating a comparison chart that will help clarify how your business stands apart.

  • Show appreciation by sending thank you notes with coupons that are too good to ignore, such as “use this coupon anytime during June to receive 50% off any one item!”

  • Invite your audience to open house celebrations, hands-on training, or exclusive customer appreciation events.

  • Offer helpful reminders, such as reorder forms or reminder emails, to order additional supplies before items run out.

If you’d like help creating marketing materials to boost your front of mind awareness, give us a call today!

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Uncommon Product
Rally Support with Custom Campaign Printing
BUILD NAME RECOGNITION AND GET VOTERS TO THE POLLS

Custom printed campaign materials are a great way to build name recognition and get voters to the polls.

We’d love to be your campaign printing headquarters, and we have endless creative ideas to help get your message out to the voters with high quality, professional campaign marketing materials.

Our team will work with your budget to help you create a cost-effective campaign that gets noticed and remembered. Here are a few examples of popular campaign marketing materials: door hangers, yard signs, banners, posters, stickers, brochures, postcards, business cards, custom envelopes, and other stationery.

We know that security is a critical piece of campaign marketing. When you trust our print shop with your important projects, you can rest assured your content, as well as any mailing lists you provide, will stay private and secure.

Our print professionals are here to answer any of your questions or help you choose the perfect paper stock for your upcoming campaign. After all, other printers may be nearby, but nobody comes close!

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Tech Tip
Creative Placeholder Text
REPLACE LOREM IPSUM WITH USEFUL TOPIC-BASED WORDS

If you’ve ever created a document using lorem ipsum placeholder text and thought the meaningless, Latin-inspired gibberish was distracting, here is some inspiration you may enjoy.

Designers at the digital agency Boom created a free, easy-to-use text generator that replaces lorem ipsum with useful, topic-based words that you can build in list or paragraph form, and generate in plain text or HTML. For example, if you’re creating a document for a veterinary clinic, you can quickly generate text about dogs.

To generate custom content, it skims Wikipedia pages related to your search, copying-and-pasting information, and reformatting it just for you. While you would never want to claim this text as your own, it’s a fun way to create a layout that looks more realistic at a glance. To give it a try, visit: Boom Online

Or, if you’re looking for creative and humorous text generators, check out: Lorem Ipsum. They offer a variety of options that may appeal to a wide audience, ranging from bacon fans to wannabe pirates and cat lovers alike.

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