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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to theprintingteam.ca.

THE PRINTING TEAM PRESENTS
MAR
3
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Kenneth Ghazi
The Way I See It
 

Five frogs are sitting on a lily pad. Then one decides to jump off. How many are left?

Many people will automatically assume the answer is “four,” however, this is not a math test. Instead, it is a life problem. The correct answer is “five.”

While one frog may have made the decision to jump, the necessary action (to jump) is still missing. And so, all five frogs are still sitting there on the lily pad.

Here’s the way I see it: Actions speak louder than words. Be the frog who not only decides to jump off the lily pad but then actually jumps.

 

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See our full line up of

PROMOTIONAL PRODUCTS at 

https://www.ThePromoTeam.ca

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Idea
Idea of the Week
Overcoming Obstacles in Design

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Do you ever lay awake at night, filled with dread due to a problem you have no idea how to solve?

Sometimes barriers seem impenetrable until you start chipping away at a solution. But charting the course can be half the battle, especially when design is involved. You may wonder about the right color combination, the best marketing tool, or how to nail down a reasonable timeline.

With more questions than answers, people often feel trapped or overwhelmed. However, there is a simple tactic to keep momentum flowing, and this starts by naming your challenge. Effective project managers place significant emphasis on two things:

1.     Visualizing obstacles

2.     Making a strategic plan to deal with them

Identifying Environmental and Technical Obstacles

If you are facing a design challenge today, can you clearly verbalize the problem at hand?

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Grab a blank page or a whiteboard and start writing. You might be surprised how the fog lifts from your brain as you articulate obstacles or limitations. Is your problem one of these?

-- Lack of time              

-- Lack of design experience

-- Budget restrictions    

-- Questions about the right software or print materials

-- Inadequate staff support

-- Uncertainty about project direction

-- Competitive disadvantages in your field

For each item you list, ask follow-up questions like, what will happen if this obstacle remains? What are the issues and pressures involved? Can this obstacle be eliminated or avoided? What help could I get from others?

By facing these issues head-on, you can snap yourself out of a rut and into a solutions-based mindset. Even in verbalizing your worst fears, you can find clarity on what is blocking your success. Here you can avoid a potential dead-end or clarify the best course of action.

Still Stuck? Help is Here!

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If you’re still stumped after analyzing the problem, perhaps you need an experienced eye or an outside perspective.

Working with a local printer may jog a creative idea, allow you to outsource part of a project, or present cost-effective alternatives you hadn’t considered. When you feel paralyzed, collaboration is key. And print specialists are experts at neutralizing or overcoming a seemingly insurmountable obstacle.

See more great ideas like this!
Click here to visit the The Printing Team - Ideas Collection.
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MARKETING
Marketing Tip
Forget-Me-Not Marketing
STAY IN FRONT OF YOUR AUDIENCE

Just because a customer buys from you once or twice doesn’t mean they will immediately think of you or remember your business again. Here are a few creative ways to stay in front of your audience:

  • Create a drip marketing campaign across multiple channels. Remember that awareness is based on repetition, so keep it coming.

  • Use consistent branding and messaging. Everything from your print literature to social marketing should have consistent messaging and a similar look and feel.

  • Be useful. Provide knowledgeable tips, tricks, and other relative industry information that will leave your audience asking for more.

  • Create a customer loyalty program to reward visitors for repeat purchases.

  • Strengthen your relationship with your customers by sending birthday cards, holiday greetings, and newsletters.

  • Educate your audience about why your products are better, faster, etc. Consider creating a comparison chart that will help clarify how your business stands apart.

  • Show appreciation by sending thank you notes with coupons that are too good to ignore, such as “use this coupon anytime during June to receive 50% off any one item!”

  • Invite your audience to open house celebrations, hands-on training, or exclusive customer appreciation events.

  • Offer helpful reminders, such as reorder forms or reminder emails, to order additional supplies before items run out.

If you’d like help creating marketing materials to boost your front of mind awareness, give us a call today!

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Uncommon Product
Rally Support with Custom Campaign Printing
BUILD NAME RECOGNITION AND GET VOTERS TO THE POLLS

Custom printed campaign materials are a great way to build name recognition and get voters to the polls.

We’d love to be your campaign printing headquarters, and we have endless creative ideas to help get your message out to the voters with high quality, professional campaign marketing materials.

Our team will work with your budget to help you create a cost-effective campaign that gets noticed and remembered. Here are a few examples of popular campaign marketing materials: door hangers, yard signs, banners, posters, stickers, brochures, postcards, business cards, custom envelopes, and other stationery.

We know that security is a critical piece of campaign marketing. When you trust our print shop with your important projects, you can rest assured your content, as well as any mailing lists you provide, will stay private and secure.

Our print professionals are here to answer any of your questions or help you choose the perfect paper stock for your upcoming campaign. After all, other printers may be nearby, but nobody comes close!

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Tech Tip
Creative Placeholder Text
REPLACE LOREM IPSUM WITH USEFUL TOPIC-BASED WORDS

If you’ve ever created a document using lorem ipsum placeholder text and thought the meaningless, Latin-inspired gibberish was distracting, here is some inspiration you may enjoy.

Designers at the digital agency Boom created a free, easy-to-use text generator that replaces lorem ipsum with useful, topic-based words that you can build in list or paragraph form, and generate in plain text or HTML. For example, if you’re creating a document for a veterinary clinic, you can quickly generate text about dogs.

To generate custom content, it skims Wikipedia pages related to your search, copying-and-pasting information, and reformatting it just for you. While you would never want to claim this text as your own, it’s a fun way to create a layout that looks more realistic at a glance. To give it a try, visit: Boom Online

Or, if you’re looking for creative and humorous text generators, check out: Lorem Ipsum. They offer a variety of options that may appeal to a wide audience, ranging from bacon fans to wannabe pirates and cat lovers alike.

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