 |
MAR
3
|
|
 |
|
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
|
|
|
 |
Message
|
 |
|
A Message from Kenneth Ghazi
|
|
|
The Way I See It
Five frogs are sitting on a lily pad. Then one decides to jump off. How many are left?
Many people will automatically assume the answer is “four,” however, this is not a math test. Instead, it is a life problem. The correct answer is “five.”
While one frog may have made the decision to jump, the necessary action (to jump) is still missing. And so, all five frogs are still sitting there on the lily pad.
Here’s the way I see it: Actions speak louder than words. Be the frog who not only decides to jump off the lily pad but then actually jumps.
****************************************************
See our full line up of
PROMOTIONAL PRODUCTS at
https://www.ThePromoTeam.ca
****************************************************
|
|
|
 |
Idea
|
 |
|

|
Drive Rapid Response to Your Direct Mail: 10 Pro Tips
|
|
|
TIPS TO PROMPT QUICK DIRECT MAIL RESPONSE
|
|
|

Have you ever tried to talk on the phone while driving through thick traffic?
As much as we seek to multi-task, the truth is humans are finite. People juggle busy schedules and noisy lives, feeling overwhelmed constantly. In today’s information overload culture, generating a timely response to your direct mail marketing might be one of the most challenging tasks around.

The good news? Print postcards and mailers can help you accelerate your message and break away from the pack. When you take to the mailbox, here are 10 tools to prompt quick, profitable action:
1. Use clear, scannable content.
Use well-organized information so people grasp key ideas at a glance.
2. Feature action colors.
Red, black, and yellow accents grab attention and signify urgency.
3. Try arrows or creative text boxes.
Surrounding a product with graphic callouts can help readers absorb details quickly.
4. Use an easy-to-read font.
If you want fast action, prioritize legibility above style.
5. Prominently highlight contact information.
If you want a quick response, ensure the phone number and URL are easy to find. Print campaigns, including a business reply card, consistently increase sales.
6. Label photos.
When using photos, put captions directly under the image so people know exactly what they’re looking at.
7. Communicate urgency.
Direct mail usually doesn’t hang around for more than 48 hours. Tell people what you want them to do and why they should do it now.
8. Test the variables.
Changing your mailer's size, color, or content can offset list fatigue. Try changing just one element at a time to track the difference in response rates. If a new package brings in more money, you’ll know what’s working.

9. Add next steps for interested prospects.
A lack of helpful information can make your piece irrelevant. Use 1-2-3 action items, QR codes, or sidebars to help people find more information or move toward a point of sale.
10. Study the competition.
Need inspiration? Join lots of direct mail lists to see what’s working for others.
When surveying your finished product, ask yourself: Can people really understand the message without reading the body copy from start to finish? If they can, you probably have a winner!

See more great ideas like this!
Click here to visit the The Printing Team - Ideas Collection.
|
|


|
 |
MARKETING
|
 |
|

|
Forget-Me-Not Marketing
|
|
|
STAY IN FRONT OF YOUR AUDIENCE
|
|
|
Just because a customer buys from you once or twice doesn’t mean they will immediately think of you or remember your business again. Here are a few creative ways to stay in front of your audience:
- Create a drip marketing campaign across multiple channels. Remember that awareness is based on repetition, so keep it coming.
- Use consistent branding and messaging. Everything from your print literature to social marketing should have consistent messaging and a similar look and feel.
- Be useful. Provide knowledgeable tips, tricks, and other relative industry information that will leave your audience asking for more.
- Create a customer loyalty program to reward visitors for repeat purchases.
- Strengthen your relationship with your customers by sending birthday cards, holiday greetings, and newsletters.
- Educate your audience about why your products are better, faster, etc. Consider creating a comparison chart that will help clarify how your business stands apart.
- Show appreciation by sending thank you notes with coupons that are too good to ignore, such as “use this coupon anytime during June to receive 50% off any one item!”
- Invite your audience to open house celebrations, hands-on training, or exclusive customer appreciation events.
- Offer helpful reminders, such as reorder forms or reminder emails, to order additional supplies before items run out.
If you’d like help creating marketing materials to boost your front of mind awareness, give us a call today!
|
|


|
 |
PRODUCT
|
 |
|

|
Rally Support with Custom Campaign Printing
|
|
|
BUILD NAME RECOGNITION AND GET VOTERS TO THE POLLS
|
|
|
Custom printed campaign materials are a great way to build name recognition and get voters to the polls.
We’d love to be your campaign printing headquarters, and we have endless creative ideas to help get your message out to the voters with high quality, professional campaign marketing materials.
Our team will work with your budget to help you create a cost-effective campaign that gets noticed and remembered. Here are a few examples of popular campaign marketing materials: door hangers, yard signs, banners, posters, stickers, brochures, postcards, business cards, custom envelopes, and other stationery.
We know that security is a critical piece of campaign marketing. When you trust our print shop with your important projects, you can rest assured your content, as well as any mailing lists you provide, will stay private and secure.
Our print professionals are here to answer any of your questions or help you choose the perfect paper stock for your upcoming campaign. After all, other printers may be nearby, but nobody comes close!
|
|


|
 |
TECH
|
 |
|

|
Creative Placeholder Text
|
|
|
REPLACE LOREM IPSUM WITH USEFUL TOPIC-BASED WORDS
|
|
|
If you’ve ever created a document using lorem ipsum placeholder text and thought the meaningless, Latin-inspired gibberish was distracting, here is some inspiration you may enjoy.
Designers at the digital agency Boom created a free, easy-to-use text generator that replaces lorem ipsum with useful, topic-based words that you can build in list or paragraph form, and generate in plain text or HTML. For example, if you’re creating a document for a veterinary clinic, you can quickly generate text about dogs.
To generate custom content, it skims Wikipedia pages related to your search, copying-and-pasting information, and reformatting it just for you. While you would never want to claim this text as your own, it’s a fun way to create a layout that looks more realistic at a glance. To give it a try, visit: Boom Online
Or, if you’re looking for creative and humorous text generators, check out: Lorem Ipsum. They offer a variety of options that may appeal to a wide audience, ranging from bacon fans to wannabe pirates and cat lovers alike.
|
|


|
|
 |
|
Printer@Work Newsletter is available via e-mail on a free subscription basis.
You can subscribe or unsubscribe at any time. For more information about The Printing Team, visit
theprintingteam.ca.
Copyright © 2020 - 2025
The Printing Team, 1255 Crestlawn Drive, Unit 1, Mississauga, ON L4W 1A9 905-282-0060
|
|
|