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WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
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A Message from Kenneth Ghazi
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The Way I See It
Five frogs are sitting on a lily pad. Then one decides to jump off. How many are left?
Many people will automatically assume the answer is “four,” however, this is not a math test. Instead, it is a life problem. The correct answer is “five.”
While one frog may have made the decision to jump, the necessary action (to jump) is still missing. And so, all five frogs are still sitting there on the lily pad.
Here’s the way I see it: Actions speak louder than words. Be the frog who not only decides to jump off the lily pad but then actually jumps.
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See our full line up of
PROMOTIONAL PRODUCTS at
https://www.ThePromoTeam.ca
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Idea
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Key Elements to Consider When Seeking an Excellent Print Partner
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When you need print products (such as brochures, letterhead, and large-scale marketing) to build and strengthen your brand, you need a print provider.
Between graphic design, production presets, and regular re-orders, keeping things organized can be a challenge. Make it easy on yourself by consistently partnering with a print provider.
How do you find the right printer? Here are six factors to consider:
6 Factors to Help You Find the Right Print Provider
1. Competence and Quality
Competence and quality are often the most critical factors in weighing commercial print options.
Although it can be challenging to evaluate skill levels before you’ve worked with someone, there are several indicators to look for. Request to see samples of jobs done for other customers. Inquire about areas of specialization and if bundled pricing or services are included. Also, ask your printer what work steps they see as critical for obtaining good results. If you know in advance how they prefer to manage projects, it helps ensure good workflow and communication along the way.
2. Personnel and Production Capacity
How large is the printing staff? If you need substantial output in a short time, does the printer have the equipment or workforce to handle this?
3. Organization and Working Together
Is there a key contact person you will always correspond with? What is the preferred method of communication?
4. Delivery times or Guarantees
How dependable is the printer, and how quickly can projects be delivered? Is there a timeframe guarantee?
5. Environmental Consciousness
Is your printer committed to eco-friendly standards or procedures? Some companies may have special requirements regarding environmental impact issues, and this may influence the printing practices they can approve.
6. Proximity and Availability
How geographically close do you want your printer to be? If high-quality service and fast delivery times are important, proximity may be more of an issue, although most printers offer online ordering and shipping from across the country.
A Wise, Long-Term Investment
Your time is valuable, so making wise choices is of utmost importance.
Taking time to enter a print partnership that maximizes your investment is well worth your consideration. Often, choosing the right printer means you are beginning a relationship that will last for years.
Click here to visit the The Printing Team - Ideas Collection.
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MARKETING
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Forget-Me-Not Marketing
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STAY IN FRONT OF YOUR AUDIENCE
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Just because a customer buys from you once or twice doesn’t mean they will immediately think of you or remember your business again. Here are a few creative ways to stay in front of your audience:
- Create a drip marketing campaign across multiple channels. Remember that awareness is based on repetition, so keep it coming.
- Use consistent branding and messaging. Everything from your print literature to social marketing should have consistent messaging and a similar look and feel.
- Be useful. Provide knowledgeable tips, tricks, and other relative industry information that will leave your audience asking for more.
- Create a customer loyalty program to reward visitors for repeat purchases.
- Strengthen your relationship with your customers by sending birthday cards, holiday greetings, and newsletters.
- Educate your audience about why your products are better, faster, etc. Consider creating a comparison chart that will help clarify how your business stands apart.
- Show appreciation by sending thank you notes with coupons that are too good to ignore, such as “use this coupon anytime during June to receive 50% off any one item!”
- Invite your audience to open house celebrations, hands-on training, or exclusive customer appreciation events.
- Offer helpful reminders, such as reorder forms or reminder emails, to order additional supplies before items run out.
If you’d like help creating marketing materials to boost your front of mind awareness, give us a call today!
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PRODUCT
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Rally Support with Custom Campaign Printing
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BUILD NAME RECOGNITION AND GET VOTERS TO THE POLLS
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Custom printed campaign materials are a great way to build name recognition and get voters to the polls.
We’d love to be your campaign printing headquarters, and we have endless creative ideas to help get your message out to the voters with high quality, professional campaign marketing materials.
Our team will work with your budget to help you create a cost-effective campaign that gets noticed and remembered. Here are a few examples of popular campaign marketing materials: door hangers, yard signs, banners, posters, stickers, brochures, postcards, business cards, custom envelopes, and other stationery.
We know that security is a critical piece of campaign marketing. When you trust our print shop with your important projects, you can rest assured your content, as well as any mailing lists you provide, will stay private and secure.
Our print professionals are here to answer any of your questions or help you choose the perfect paper stock for your upcoming campaign. After all, other printers may be nearby, but nobody comes close!
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TECH
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Creative Placeholder Text
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REPLACE LOREM IPSUM WITH USEFUL TOPIC-BASED WORDS
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If you’ve ever created a document using lorem ipsum placeholder text and thought the meaningless, Latin-inspired gibberish was distracting, here is some inspiration you may enjoy.
Designers at the digital agency Boom created a free, easy-to-use text generator that replaces lorem ipsum with useful, topic-based words that you can build in list or paragraph form, and generate in plain text or HTML. For example, if you’re creating a document for a veterinary clinic, you can quickly generate text about dogs.
To generate custom content, it skims Wikipedia pages related to your search, copying-and-pasting information, and reformatting it just for you. While you would never want to claim this text as your own, it’s a fun way to create a layout that looks more realistic at a glance. To give it a try, visit: Boom Online
Or, if you’re looking for creative and humorous text generators, check out: Lorem Ipsum. They offer a variety of options that may appeal to a wide audience, ranging from bacon fans to wannabe pirates and cat lovers alike.
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Fun
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Take 5 Minutes for Fun@Work featuring
The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
And Here's More Fun@Work!
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An adroit mixture of everyday settings and extraordinary events.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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Off-the-wall humor that puts a refreshing spin on the things we see every day.
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Printer@Work Newsletter is available via e-mail on a free subscription basis.
You can subscribe or unsubscribe at any time. For more information about The Printing Team, visit
theprintingteam.ca.
Copyright © 2020
The Printing Team, 1255 Crestlawn Drive, Unit 1, Mississauga, Ontario L4W 1A9 905-282-0060
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