The Printing Team's e-mail newsletter, Printer@Work, is delivered directly to your inbox. Each issue is filled with tips, ideas, and a few laughs too. We think you'll love it!

Don't miss another issue...subscribe now! Enter your information below to subscribe to Printer@Work, or update your existing subscription.

Subscription information:

First Name
Last Name
Company
E-mail Address
Send graphic-formatted e-mail, as shown below
Send plain-text e-mail
Your e-mail address is safe and secure with us. We will treat it with respect and won’t release your e-mail address to any other parties.

Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to theprintingteam.ca.

THE PRINTING TEAM PRESENTS
MAR
3
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
Message
A Message from Kenneth Ghazi
The Way I See It
 

Five frogs are sitting on a lily pad. Then one decides to jump off. How many are left?

Many people will automatically assume the answer is “four,” however, this is not a math test. Instead, it is a life problem. The correct answer is “five.”

While one frog may have made the decision to jump, the necessary action (to jump) is still missing. And so, all five frogs are still sitting there on the lily pad.

Here’s the way I see it: Actions speak louder than words. Be the frog who not only decides to jump off the lily pad but then actually jumps.

 

****************************************************

See our full line up of

PROMOTIONAL PRODUCTS at 

https://www.ThePromoTeam.ca

****************************************************

MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
Idea
Idea of the Week
Maximize Your Print Mailing with a Well-Written Cover Letter
YOUR CONNECTIONS = COVERED

413-desk-hands.jpg


Whether you’re sending direct mail or proposing a new business partnership, your presentation is always significant. Including a cover letter with your printed pieces is a compelling way to make connections, distinguish your team from the competition, or give a formal introduction for your skills and services.

Business cover letters can accompany other print marketing pieces in your mailing, acting as a greeting, a sales pitch, and a “next steps” proposition. Here are some tips to help you outline, style, and sharpen your next letter:

1. Opening

Promise a benefit in the headline or first paragraph and lead with your strongest sales point.

2. Supporting paragraphs

Expound on your most important advantage and tell readers what they will specifically receive as a benefit of your services.

3. Supplemental evidence

Back your statements with statistics, examples, endorsements, or testimonials.

4. Call to action

Tell the reader what is lost if he/she doesn’t act. Rephrase the benefits in a closing offer that incites action (i.e., deadlines, limited time offers, act-now incentives).

5. Closing

Rephrase the benefits and state your ideal outcome or objective. Reference any enclosed documents/resources and communicate a positive plan of action in a summary statement like this:

“Please review the enclosed proposal, try out the loan estimator on our website, or call me at ____ with questions. You’re welcome to contact me at your earliest convenience, or I’ll plan to follow up with you on Wednesday, May 1.”

Polish your presentation with these style guidelines:

  • Start with a short opening paragraph (four lines or less). Additional paragraphs should be shorter than eight sentences. Close your letter with a 2-3 sentence summary.

  • Avoid generic salutations like, “to whom it may concern.” Use the name or title of the decision maker you’re trying to reach and thank them for the opportunity to share.

  • Use deep indents and bullet points for clarity. Boldface key points or call-to-action statements to make your offer stand out on the page.

  • Use professional letterhead, weighted paper, or custom color envelopes for extra impact.

Add Dimension to Your Delivery

413-man-desk.jpg


Well-written letters are an effective marketing supplement! Add a cover letter to your next print mailing to forge a personal connection and to produce a prompt, profitable response.

See more great ideas like this!
Click here to visit the The Printing Team - Ideas Collection.
MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
MARKETING
Marketing Tip
Forget-Me-Not Marketing
STAY IN FRONT OF YOUR AUDIENCE

Just because a customer buys from you once or twice doesn’t mean they will immediately think of you or remember your business again. Here are a few creative ways to stay in front of your audience:

  • Create a drip marketing campaign across multiple channels. Remember that awareness is based on repetition, so keep it coming.

  • Use consistent branding and messaging. Everything from your print literature to social marketing should have consistent messaging and a similar look and feel.

  • Be useful. Provide knowledgeable tips, tricks, and other relative industry information that will leave your audience asking for more.

  • Create a customer loyalty program to reward visitors for repeat purchases.

  • Strengthen your relationship with your customers by sending birthday cards, holiday greetings, and newsletters.

  • Educate your audience about why your products are better, faster, etc. Consider creating a comparison chart that will help clarify how your business stands apart.

  • Show appreciation by sending thank you notes with coupons that are too good to ignore, such as “use this coupon anytime during June to receive 50% off any one item!”

  • Invite your audience to open house celebrations, hands-on training, or exclusive customer appreciation events.

  • Offer helpful reminders, such as reorder forms or reminder emails, to order additional supplies before items run out.

If you’d like help creating marketing materials to boost your front of mind awareness, give us a call today!

MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
PRODUCT
Uncommon Product
Rally Support with Custom Campaign Printing
BUILD NAME RECOGNITION AND GET VOTERS TO THE POLLS

Custom printed campaign materials are a great way to build name recognition and get voters to the polls.

We’d love to be your campaign printing headquarters, and we have endless creative ideas to help get your message out to the voters with high quality, professional campaign marketing materials.

Our team will work with your budget to help you create a cost-effective campaign that gets noticed and remembered. Here are a few examples of popular campaign marketing materials: door hangers, yard signs, banners, posters, stickers, brochures, postcards, business cards, custom envelopes, and other stationery.

We know that security is a critical piece of campaign marketing. When you trust our print shop with your important projects, you can rest assured your content, as well as any mailing lists you provide, will stay private and secure.

Our print professionals are here to answer any of your questions or help you choose the perfect paper stock for your upcoming campaign. After all, other printers may be nearby, but nobody comes close!

MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
TECH
Tech Tip
Creative Placeholder Text
REPLACE LOREM IPSUM WITH USEFUL TOPIC-BASED WORDS

If you’ve ever created a document using lorem ipsum placeholder text and thought the meaningless, Latin-inspired gibberish was distracting, here is some inspiration you may enjoy.

Designers at the digital agency Boom created a free, easy-to-use text generator that replaces lorem ipsum with useful, topic-based words that you can build in list or paragraph form, and generate in plain text or HTML. For example, if you’re creating a document for a veterinary clinic, you can quickly generate text about dogs.

To generate custom content, it skims Wikipedia pages related to your search, copying-and-pasting information, and reformatting it just for you. While you would never want to claim this text as your own, it’s a fun way to create a layout that looks more realistic at a glance. To give it a try, visit: Boom Online

Or, if you’re looking for creative and humorous text generators, check out: Lorem Ipsum. They offer a variety of options that may appeal to a wide audience, ranging from bacon fans to wannabe pirates and cat lovers alike.

MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
Printer@Work Newsletter is available via e-mail on a free subscription basis.
You can subscribe or unsubscribe at any time. For more information about The Printing Team, visit theprintingteam.ca.
Copyright © 2020 - 2023
The Printing Team, 1255 Crestlawn Drive, Unit 1, Mississauga, Ontario L4W 1A9 905-282-0060