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MAR
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WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
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A Message from Kenneth Ghazi
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The Way I See It
Five frogs are sitting on a lily pad. Then one decides to jump off. How many are left?
Many people will automatically assume the answer is “four,” however, this is not a math test. Instead, it is a life problem. The correct answer is “five.”
While one frog may have made the decision to jump, the necessary action (to jump) is still missing. And so, all five frogs are still sitting there on the lily pad.
Here’s the way I see it: Actions speak louder than words. Be the frog who not only decides to jump off the lily pad but then actually jumps.
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See our full line up of
PROMOTIONAL PRODUCTS at
https://www.ThePromoTeam.ca
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Idea
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Maximum Impact: Is it Best to Send a Postcard or a Letter?
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CHOOSING BETWEEN MORE VISUAL AND MORE VERBAL
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You've solidified your concept. A campaign takes shape. Now, the daunting question: What kind of print medium should you use?
In many cases, concepts will dictate choices, and the key consideration is this: what is the most convincing way to share these ideas?
Choosing Between More Visual and More Verbal
Communication shared through print happens in two formats:
1. Visually-led ideas: Visual ideas demand brevity, and by definition, postcards always have few words.
2. Copy-led ideas: Copy-led ads (like letters) are word-dominant, often showcasing complex or serious ideas.
Inspiring Examples and Helpful Takeaways
The best visually-led ideas are simple and focused.
Here, minimalist artwork allows the mind to latch onto one key idea. When Burger King promoted spicy Mexican fries, ads featured a single skinny fry, displayed horizontally with a round dab of ketchup on the end. A stark white background made this matchstick image pop, and only one reference was tucked in the bottom corner: "Firey Fries. Burger King."
The strongest copy-led designs push the conviction you have about the product.
Is your product story interesting enough to warrant letter-length copy? If so, it must be written with personality and precision to honor readers' time. Don't be boring – and don't waste words.
Extended copy works if the occasion calls for it because complex ideas require language. When Lexus promoted $200,000 vehicles to Singapore's Mercedes-Benz saturated market, it had to distinguish Lexus as a true competitor. Full-page Sunday newspaper ads featured the unique elements – like silence, power, and aging well – that made Lexus great. Creative director Patrick Low explained:
"We had to sell engineering . . . but we wanted to show all the small things, all the small details that make a car great. We decided to marry the high standards of the owners with the high standards of the car to show how the driver's values are reflected in the car. We took the positioning, For perfectionists, by perfectionists.'"
Though letters are copy-led, it's okay to include graphics because people always read captions and quotations.
Hybrid Approach
Finally, there is no reason why postcards and letters can't coexist in the same campaign as individual pieces with a cohesive attitude, typeface, tone of voice, or campaign branding that unifies each piece.
See more great ideas like this!
Click here to visit the The Printing Team - Ideas Collection.
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MARKETING
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Forget-Me-Not Marketing
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STAY IN FRONT OF YOUR AUDIENCE
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Just because a customer buys from you once or twice doesn’t mean they will immediately think of you or remember your business again. Here are a few creative ways to stay in front of your audience:
- Create a drip marketing campaign across multiple channels. Remember that awareness is based on repetition, so keep it coming.
- Use consistent branding and messaging. Everything from your print literature to social marketing should have consistent messaging and a similar look and feel.
- Be useful. Provide knowledgeable tips, tricks, and other relative industry information that will leave your audience asking for more.
- Create a customer loyalty program to reward visitors for repeat purchases.
- Strengthen your relationship with your customers by sending birthday cards, holiday greetings, and newsletters.
- Educate your audience about why your products are better, faster, etc. Consider creating a comparison chart that will help clarify how your business stands apart.
- Show appreciation by sending thank you notes with coupons that are too good to ignore, such as “use this coupon anytime during June to receive 50% off any one item!”
- Invite your audience to open house celebrations, hands-on training, or exclusive customer appreciation events.
- Offer helpful reminders, such as reorder forms or reminder emails, to order additional supplies before items run out.
If you’d like help creating marketing materials to boost your front of mind awareness, give us a call today!
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PRODUCT
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Rally Support with Custom Campaign Printing
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BUILD NAME RECOGNITION AND GET VOTERS TO THE POLLS
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Custom printed campaign materials are a great way to build name recognition and get voters to the polls.
We’d love to be your campaign printing headquarters, and we have endless creative ideas to help get your message out to the voters with high quality, professional campaign marketing materials.
Our team will work with your budget to help you create a cost-effective campaign that gets noticed and remembered. Here are a few examples of popular campaign marketing materials: door hangers, yard signs, banners, posters, stickers, brochures, postcards, business cards, custom envelopes, and other stationery.
We know that security is a critical piece of campaign marketing. When you trust our print shop with your important projects, you can rest assured your content, as well as any mailing lists you provide, will stay private and secure.
Our print professionals are here to answer any of your questions or help you choose the perfect paper stock for your upcoming campaign. After all, other printers may be nearby, but nobody comes close!
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TECH
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Creative Placeholder Text
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REPLACE LOREM IPSUM WITH USEFUL TOPIC-BASED WORDS
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If you’ve ever created a document using lorem ipsum placeholder text and thought the meaningless, Latin-inspired gibberish was distracting, here is some inspiration you may enjoy.
Designers at the digital agency Boom created a free, easy-to-use text generator that replaces lorem ipsum with useful, topic-based words that you can build in list or paragraph form, and generate in plain text or HTML. For example, if you’re creating a document for a veterinary clinic, you can quickly generate text about dogs.
To generate custom content, it skims Wikipedia pages related to your search, copying-and-pasting information, and reformatting it just for you. While you would never want to claim this text as your own, it’s a fun way to create a layout that looks more realistic at a glance. To give it a try, visit: Boom Online
Or, if you’re looking for creative and humorous text generators, check out: Lorem Ipsum. They offer a variety of options that may appeal to a wide audience, ranging from bacon fans to wannabe pirates and cat lovers alike.
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Printer@Work Newsletter is available via e-mail on a free subscription basis.
You can subscribe or unsubscribe at any time. For more information about The Printing Team, visit
theprintingteam.ca.
Copyright © 2020 - 2025
The Printing Team, 1255 Crestlawn Drive, Unit 1, Mississauga, ON L4W 1A9 905-282-0060
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