Here is one of my favorite poems, “Don’t Quit” by John Greenleaf Whittier. Whether this is the first or fiftieth time you’ve read this, it’s a good reminder for all of us:

When things go wrong as they sometimes will,
When the road you're trudging seems all up hill,
When the funds are low and the debts are high
And you want to smile, but you have to sigh,
When care is pressing you down a bit,
Rest if you must, but don't you quit.
Life is strange with its twists and turns
As every one of us sometimes learns
And many a failure comes about
When he might have won had he stuck it out;

Don't give up though the pace seems slow—
You may succeed with another blow.
Success is failure turned inside out—
The silver tint of the clouds of doubt,
And you never can tell just how close you are,
It may be near when it seems so far;
So stick to the fight when you're hardest hit—
It's when things seem worst that you must not quit.

Here’s the way I see it: The road to success is dotted with many tempting parking places. Pull over to rest if you must, but don’t you quit.

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The unboxing experience has become a powerful e-commerce marketing tool that can differentiate your business from the competition and turn one-time customers into repeat business. Because the unboxing takes place in the post-sale phase, anything extra you can offer becomes a value add.

Here are a few value-add examples that can create a memorable unboxing experience:

• Ship your items in a branded package. Whether you create custom boxes or use branded packaging tape or branded labels and stickers on the outside and inside of the box, a well-branded box can create excitement before the customer even opens the package.


• Personalize each package with a handwritten thank you card or note.


• To add a luxurious feel, consider using customized tissue paper to line the box or wrap your products, which adds visual appeal and branding to the inside of the box.


• Include targeted inserts, such as product info cards, coupons that thank customers for their purchase, branded stickers, new product brochures, and more.


• Consider including free samples or other surprise goodies, which is a great way to encourage additional purchases.


• Ensure that your branding is consistent and helps to build your overall brand’s personality.


• Consider including a product guarantee card and a return label to increase convenience, should the customer decide the product isn’t right for them.


• Ask your customers for feedback and let them know you’d love to hear their opinions on your product – good or bad. Include a link to a customer survey and/or your social media handles.

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Save-the-date door hangers are a great way to spread the word to local residents about an upcoming community event or block party, new business announcement, upcoming sales, fundraisers, and much more.

Here are a few tips to ensure the biggest bang for your door hanger buck:

• Consider including a label for recipients to add to their calendar as a conveniently added reminder.


• Design your door hanger with a tear-away coupon or tear-away customer loyalty card as incentives to visit your business.


• Increase the life of your door hanger by affixing a magnet to the back, including a calendar, or a tear-away business card with contact information on one side and event details on the other side.


• Consider using save-the-date door hangers as a creative way to invite internal employees to a celebration. Create excitement in the office by hanging invites on each office door.


• Consider a folded door hanger to increase your promotional space.

If you’d like help creating the perfect save the date door hanger, visit our website! And remember, other printers may be nearby, but no one comes close.

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Smart devices seem to be all the rage in home electronics. A smart device, as the name suggests, is an electronic gadget that is able to connect, share, and interact with its user and other smart devices.

If you’re looking for an easy way to get the benefits of smart home technology without purchasing new appliances, here a few helpful solutions to consider:

• Smart light bulbs can provide smart control on any lamp. Just remember, smart bulbs require a constant flow of power to operate.


• Smart light switches can help you take control of your entire room’s lighting, which is basically a WiFi on and off switch for your lights. These can be controlled through Amazon Alexa, Google Home, or with your phone.


• Smart plugs allow you to control the power to any device plugged into them. For example, if you don’t have a programmable coffee pot, you can use a smart switch to schedule the time it turns on every morning. Smart plugs can also be used to turn on lights, radios, and other electronics to give the illusion that your home is occupied while on vacation or in the evenings. Smart plugs can automatically shut off the power to curling irons/straighteners, fans, heaters, dehumidifiers, and other electronics, or be used to limit the hours your kids watch TV or play video games.

If you’d like creative suggestions on how to save time and money on your next print project, we’re here to help. Stop by or give us a call today!

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