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THE PRINTING TEAM PRESENTS
MAR
3
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Kenneth Ghazi
The Way I See It
 

Five frogs are sitting on a lily pad. Then one decides to jump off. How many are left?

Many people will automatically assume the answer is “four,” however, this is not a math test. Instead, it is a life problem. The correct answer is “five.”

While one frog may have made the decision to jump, the necessary action (to jump) is still missing. And so, all five frogs are still sitting there on the lily pad.

Here’s the way I see it: Actions speak louder than words. Be the frog who not only decides to jump off the lily pad but then actually jumps.

 

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See our full line up of

PROMOTIONAL PRODUCTS at 

https://www.ThePromoTeam.ca

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Idea
Idea of the Week
Make Your Brand Impossible to Resist with Fascination

Are you captivating your audience with your marketing?

The art of fascination will draw in your prospects and customers and get them intensely focused on you. But how do you fascinate your audience? You use one of these seven languages of fascination.

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1. Innovation

Innovation is the language of creativity.

When you create something new, you are challenging assumptions and helping people to think in new ways. Think outside the box and be bold!

2. Relationship

Relationship marketing draws us in, helping us to become emotionally connected to the brand and connecting us to something bigger than ourselves. Think “expressive, optimistic, sensory, warm and social” in your marketing.

3. Power

Market with authority and confidence.

When your brand uses the Power language, it is “assertive, goal-oriented, decisive, purposeful and opinionated.” Think competitive and strong beliefs that tote your product above the others.

4. Prestige

Prestige is the language of excellence, exclusivity, achievement, and value.

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Prestige is when your brand communicates being “better” rather than just good. People want to wear your logo on their shirts or purse. People want others to see their car, shirt, device, etc. and think higher of them because of it.

5. Trust

Trust touts stability and is all about building a strong business name that everyone recognizes.

Trust is the store that you know you can trust to match prices or let you return something without a headache. Think “stable, dependable, familiar, comforting, and predictable.”

6. Mystique

Mystique is the language of listening.

This brand knows “when to talk, and when to be quiet.” It provokes questions to be asked, and it’s somewhat mysterious. Companies reveal information a little at a time rather than all at once.

Mystique brands are “observant, calculated, private, curiosity provoking, and substantive.” You only hear from these brands in a calculated way to spark interest.

7. Alert

Alert is the language of details.

These brands create a sense of urgency, forcing consumers
to act. If you use the Alert language, you don’t just use details, “you revel in them.” Typically, this type of advertising uses the “unless you act now...” method, you will lose your opportunity to buy this. It prompts action because people are afraid to wait.

No matter what language your company uses, these different languages of fascination will help your company expand how you reach your customers. How do you want to be perceived? Once you know that, you can choose which language style to use. Maybe this is the fresh start you’ve been looking for.

See more great ideas like this!
Click here to visit the The Printing Team - Ideas Collection.
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MARKETING
Marketing Tip
Forget-Me-Not Marketing
STAY IN FRONT OF YOUR AUDIENCE

Just because a customer buys from you once or twice doesn’t mean they will immediately think of you or remember your business again. Here are a few creative ways to stay in front of your audience:

  • Create a drip marketing campaign across multiple channels. Remember that awareness is based on repetition, so keep it coming.

  • Use consistent branding and messaging. Everything from your print literature to social marketing should have consistent messaging and a similar look and feel.

  • Be useful. Provide knowledgeable tips, tricks, and other relative industry information that will leave your audience asking for more.

  • Create a customer loyalty program to reward visitors for repeat purchases.

  • Strengthen your relationship with your customers by sending birthday cards, holiday greetings, and newsletters.

  • Educate your audience about why your products are better, faster, etc. Consider creating a comparison chart that will help clarify how your business stands apart.

  • Show appreciation by sending thank you notes with coupons that are too good to ignore, such as “use this coupon anytime during June to receive 50% off any one item!”

  • Invite your audience to open house celebrations, hands-on training, or exclusive customer appreciation events.

  • Offer helpful reminders, such as reorder forms or reminder emails, to order additional supplies before items run out.

If you’d like help creating marketing materials to boost your front of mind awareness, give us a call today!

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Uncommon Product
Rally Support with Custom Campaign Printing
BUILD NAME RECOGNITION AND GET VOTERS TO THE POLLS

Custom printed campaign materials are a great way to build name recognition and get voters to the polls.

We’d love to be your campaign printing headquarters, and we have endless creative ideas to help get your message out to the voters with high quality, professional campaign marketing materials.

Our team will work with your budget to help you create a cost-effective campaign that gets noticed and remembered. Here are a few examples of popular campaign marketing materials: door hangers, yard signs, banners, posters, stickers, brochures, postcards, business cards, custom envelopes, and other stationery.

We know that security is a critical piece of campaign marketing. When you trust our print shop with your important projects, you can rest assured your content, as well as any mailing lists you provide, will stay private and secure.

Our print professionals are here to answer any of your questions or help you choose the perfect paper stock for your upcoming campaign. After all, other printers may be nearby, but nobody comes close!

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TECH
Tech Tip
Creative Placeholder Text
REPLACE LOREM IPSUM WITH USEFUL TOPIC-BASED WORDS

If you’ve ever created a document using lorem ipsum placeholder text and thought the meaningless, Latin-inspired gibberish was distracting, here is some inspiration you may enjoy.

Designers at the digital agency Boom created a free, easy-to-use text generator that replaces lorem ipsum with useful, topic-based words that you can build in list or paragraph form, and generate in plain text or HTML. For example, if you’re creating a document for a veterinary clinic, you can quickly generate text about dogs.

To generate custom content, it skims Wikipedia pages related to your search, copying-and-pasting information, and reformatting it just for you. While you would never want to claim this text as your own, it’s a fun way to create a layout that looks more realistic at a glance. To give it a try, visit: Boom Online

Or, if you’re looking for creative and humorous text generators, check out: Lorem Ipsum. They offer a variety of options that may appeal to a wide audience, ranging from bacon fans to wannabe pirates and cat lovers alike.

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